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Benefits to Mayflower Sponsors

Over the last years a number of NGO organisations have commenced tracking both real and perceived business benefit companies can expect from their CSR activities over and above normal philanthropic benefits. 

In broad these can be categorised into 6 major areas of business benefit.  Benefits of accelerated economic growth, reduced costs, improved access to capital, improved risk management, positive public perception and the development of human capital. 
 
In supporting any of the initiatives within Mayflower – health, education, empowerment, environment and community initiatives - a differing cross section of benefits may be obtained dependent on the specific initiative.  The benefits may be strong, weak or not likely for that initiative.  However, taken as a whole, the business case for participating in any Mayflower initiative is compelling.
 

Companies sponsoring Mayflower can expect benefits in 6 major areas:

ECONOMIC GROWTH
SAVINGS
ACCESS TO CAPITAL
RISK MANAGEMENT
PUBLIC PERCEPTION
HUMAN CAPITAL
 

"We at the International Finance Corporation understand that CSR is not an all-or-nothing, one-size-fits-all proposition; that CSR can increase all elements of the triple bottom line and contribute to the public goods realm rather than simply adding economic costs; and that CSR is a pragmatic pursuit, not an ideological exercise."

Peter Woicke, Executive vice president
International Finance Corporation


A Better Day In Lagos” is a portfolio of CSR programmes in Ebute-Metta, Lagos Mainland, set up by The Mayflower Foundation

©2009 The Mayflower Foundation all rights reserved

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Initiated by Lagos State Signage and Advertisement Agency

Contact LASAA here

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Visit New Era Partners website

Mayflower concept, design and management by New Era Partners

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