NEW ERA appointed by LASAA to develop a strategy to harness CSR initiatives in Lagos
The Lagos State Signage and Advertising Agency (LASAA) has today appointed New Era Partners to advise it on how the CSR activities of Nigerian companies can be leveraged to generate significant social improvement in Lagos city.
LASAA has for a number of years been involved in the beautification and the improved management of street signage and roadside infrastructure in Lagos. As a result it has seen the potential that well thought through social change initiatives can make. In appointing New Era it is hoping that its single context approach can be replicated in other social contexts with the participation of similarly minded Nigerian companies.
New Era Partners is a specialist CSR consulting company based in London that focuses on developing country CSR programme design and management.